Description

Analytics Reports 
Access to Real-time reports based on the CRM values but also on some additional external data sources if these are available (e.g. Sales data):

•  Different information combined into one page!
•  Fast designing, quick response, no loosing time!
•  Evolution charts, color coding, multiple analytical formulas!

More about CRM analytics

CRM analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made.
 
CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity and the need to turn data collected about customers into useful information has become generally apparent. CRM analytics provide customer segmentation groupings; profitability analysis; personalization; event monitoring; what-if scenarios; and predictive modeling. Data collection and analysis are viewed as a continuing and iterative process and ideally over time business decisions are refined based on feedback from earlier analysis and consequent decisions.

Benefits of CRM analytics are said to lead not only to better and more productive customer relations in terms of sales and service but also to improvement in supply chain management (lower inventory and speedier delivery) and thus lower costs and more competitive pricing.